Remember when you were a kid and there was no expectation to be good at anything. You were shit but you were having fun so it was cool. Why is it that when you grow up, you are expected to abandon those hobbies if you aren't any “good”? At its core skateboarding is about rebellion. It’s about doing what you love despite what the rest of society has to say about it. 

This brand was inspired by the people that never stopped having fun. The people that don’t always work well with others, who bail out of tricks more often than they land them. They’re bad with kids and tell poorly timed jokes. Those delightful people that bulldoze your expectations. They don’t apologize when they make you uncomfortable or take up more space than you are willing to make. And most importantly they don’t take themselves too seriously.  

Because you’re allowed to suck. You’re also allowed to be really good but ew no one likes a show-off, so stick to the back. <3