ABOUT

Remember when you were a kid and there was no expectation of being good at anything? You were shit but you were having fun so it was cool. Why is it that when you grow up, you are expected to abandon those hobbies if you aren't any “good”? At its core skateboarding is about rebellion. It’s about doing what you love despite what the rest of society has to say about it. 

This brand was inspired by the people who never stopped having fun. The people who don’t always work well with others, who bail out of tricks more often than they land them. They’re bad with kids and tell poorly timed-jokes. Those delightful people who bulldoze your expectations. They don’t apologize when they make you uncomfortable or take up more space than you are willing to make. And most importantly they don’t take themselves too seriously.  

Because you’re allowed to suck. You’re also allowed to be really good but ew no one likes a show-off, so stick to the back. <3